Cutto カット
Brand Guidelines
ED.01 — 2026
The Idea
CapCut is built on the cut. Cutto turns that into something you can hold — a translucent bonsai you assemble layer by layer. Pop the pieces, stack the canopy, and a flat sheet becomes a tree that catches the light.
Cut. Stack. Build.
Logo
LOGO
Seal mark- —Clear space = height of the tray, all sides
- —Minimum size 24mm / 90px
- —Don't recolor the glyph · don't stretch · don't crowd it
Color
COLOR
UI stays neutral. Color comes from the product.
Neutral
Ink
#0B1A3A
White
#FFFFFF
Grey
#6B7A8D
Hairline
#E8ECEF
Accent — interactive states only
Lime
#A8FF44
Product tones — from the kits, not the UI
Cyan
#4FC3E8
Aqua
#76E0C2
Lime
#8BCD76
Typography
TYPOGRAPHY
Display / headings
Space Grotesk 500
Cut. Stack. Build.
Body & labels
JetBrains Mono 200
A translucent acrylic bonsai you assemble yourself. Pop the pieces, stack the canopy, and a flat sheet becomes a tree that catches the light.
Japanese
Noto Sans JP
切 · 盆栽 · カット
Voice & Tone
VOICE & TONE
Short. Confident. Verbs over adjectives.
“Slot it. No glue.”
“Our innovative interlocking system enables seamless assembly.”
“Four trees. One system.”
“A diverse collection of beautifully crafted options.”
Visual Language
VISUAL LANGUAGE
Translucent layers
Box / frame
Cut-line / slot
Seal mark
Photography
White backgrounds, soft directional light, colorful caustic shadows, generous negative space.
